Branding is the new product

Branding is the new product

 The merge of branding and product vision creates powerful tools for startups. They are businesses like any other. They need customers, partners, collaborators, and community. They want marketing, advertising, and communication strategy. And that is hard enough. But...

Less explanation, more context.

Less explanation, more context.

A great product is the one you don't need to explain so why would you need an explanation video? You want to sell your thing? Think like you’re going on a date: everything from the way you invite to the place you choose to what you’re wearing sends a message. And It...

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Less explanation, more context.

Less explanation, more context.

A great product is the one you don't need to explain so why would you need an explanation video? You want to sell your thing? Think like you’re going on a date: everything from the way you invite to the place you choose to what you’re wearing sends a message. And It...

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#NoCode #Officeless #WTF

#NoCode #Officeless #WTF

#NoCode #Officeless #WTF Nobody asked for a review of a 10-year-old-book but here it goes. A Lot of Things Change. Most Don't. It was late 2010 when I got my hands on a copy of Rework, by @JasonFried and @dhh. ICYM they are the creators of Basecamp, a 2-decade...

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