In order to change the market, deep tech needs to change their marketing
While people still struggle to understand what crypto is all about, hundreds of blockchain projects fight for a place under the sun. Looking from the perspective of traditional marketing agencies, blockchain is just one more complex technology to explain in simple...
Branding is the new product
The merge of branding and product vision creates powerful tools for startups. They are businesses like any other. They need customers, partners, collaborators, and community. They want marketing, advertising, and communication strategy. And that is hard enough. But...
Less explanation, more context.
A great product is the one you don't need to explain so why would you need an explanation video? You want to sell your thing? Think like you’re going on a date: everything from the way you invite to the place you choose to what you’re wearing sends a message. And It...
All articles
Less explanation, more context.
A great product is the one you don't need to explain so why would you need an explanation video? You want to sell your thing? Think like you’re going on a date: everything from the way you invite to the place you choose to what you’re wearing sends a message. And It...
#NoCode #Officeless #WTF
#NoCode #Officeless #WTF Nobody asked for a review of a 10-year-old-book but here it goes. A Lot of Things Change. Most Don't. It was late 2010 when I got my hands on a copy of Rework, by @JasonFried and @dhh. ICYM they are the creators of Basecamp, a 2-decade...
Need a website and don’t even know where to start? Check out these first steps.
Here are three useful tips before starting your website: 1. How to talk about your product? Answer: don't. Usability patterns, visual references, choosing the right tones and colors based on psychology, these are common tasks that make most checklists when creating a...