by Dadado Gonçalves | Aug 17, 2020 | Branding, Product, Website
In order to change the market, deep tech needs to change their marketing While people still struggle to understand what crypto is all about, hundreds of blockchain projects fight for a place under the sun. Looking from the perspective of traditional marketing...
by Dadado Gonçalves | Aug 14, 2020 | Branding, Product, Ux
Branding is the new product The merge of branding and product vision creates powerful tools for startups. They are businesses like any other. They need customers, partners, collaborators, and community. They want marketing, advertising, and communication strategy....
by LC | Aug 13, 2020 | Animation, Product, Video
Less explanation, more context. A great product is the one you don’t need to explain so why would you need an explanation video? You want to sell your thing? Think like you’re going on a date: everything from the way you invite to the place you choose to what...
by Diogo Carvalho | Aug 12, 2019 | Product, Ui, Ux, Website
Need a website and don’t even know where to start? Check out these first steps. Here are three useful tips before starting your website: 1. How to talk about your product? Answer: don’t. Usability patterns, visual references, choosing the right tones and...
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